I grew up watching a lot of TV in my teens in the 70s. The 6 million dollar man, The Incredible Hulk, Wonder Woman; and those movies all had a style about them. Quentin Tarantino pays homage to those movies in his current campy retro style. There was just something about these shows and movies. You could almost see the stars winking into the camera, and as soon as the director yelled cut, announcing that they were taking the whole cast up the street for a “cold one”.
Charleton Heston, Burt Lancaster, Charles Bronson, Robert Blake …they all had an over the top tough guy approach that entertained a generation of people looking for a wink and a smile before the “punks” were taught a lesson.
Subaru produced a spot a while back that honours the best of that style of cinema with their “Ride of your Life” parody commercial. This commercial was produced for a marketing division of Subaru called Double URXXX Productions with agency VoltStudios.
The result was 70s spectacular.
Proof that campy 70s has caught on is this trailer for Will Farrell’s The Spoils of Babylon.
And in case you haven’t gotten your fill of 70s camp, here are bloopers from 1976, the Bionic Woman.